TikTok dethrones Google👑, Mamaearth acquires Momspresso💸, B2B eCommerce on 🔥
TikTok has surpassed tech giant Google, Mamaearth parent acquires content platform Mompresso, Rapid digitalisation drives B2B eCommerce, Funding Deals & more.
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TikTok dethrones Google to become the most popular website🔼
Popular short video-sharing platform TikTok has surpassed tech giant Google as the most popular website of the year, says a report.
According to a report by IT security company Cloudflare, the viral video app gets more hits than the US-based search engine, reports BBC.
The rankings show that TikTok knocked Google off the top spot in February, March and June this year, and has held the number one position since August.
In 2020, Google was first, and a number of other sites, including TikTok, Amazon, Apple, Facebook, Microsoft and Netflix, were all in the top 10.
The social network, which is owned by China-based Bytedance, now has more than one billion active users across the world and that number continues to grow.
Mamaearth parent acquires content platform Mompresso🧴
Honasa Consumer Pvt. Ltd (HCPL), the parent company of Mamaearth and The Derma Co. said it has acquired female-oriented content platform Momspresso and associated influencer engagement platform Momspresso MyMoney for an undisclosed amount.
Momspresso will use the fresh capital for enhancing the team, building data-science capability and investing in technology to drive scale and efficiencies.
This comes on the back of a spate of consolidation in the broader D2C segment led by The Good Glamm group which has acquired a bunch of smaller brands in the past year.
The Good Glam Group, which owns the MyGlam brand, acquired celebrity and influencer talent management network MissMalini Entertainment in a cash and stock deal, we reported earlier this month. This was the fifth acquisition by the group this year after The Mom’s Co, Baby Chakra, ScoopWhoop and PopXo.
Hot Shorts⚡
NirogStreet, a technology-led Ayurveda doctor platform, has raised $4 million in a round led by CE-Ventures,the corporate venture capital platform of Crescent Enterprises and ICMG.
E-learning platform Dhurina has raised $1.2 million led by RVCF and other investors like LetsVenture, Precision Startup Advisory, and Pai Ventures.
B2C social commerce platform Gobillion has bagged $2.9 million in a seed funding round led by YCombinator, Justin Mateen (Founder of Tinder, through the JAM Fund), and Pioneer Fund.
Rapid digitalisation drives B2B eCommerce during pandemic🛒
Riding the digital wave, B2B ecommerce companies have nearly doubled their books since the pandemic.
As traditional supply chains that served Indian businesses dried up amid Covid-imposed restrictions, well-capitalized B2B ecommerce players grabbed the market by coming to the aid of raw material-starved businesses. Companies like Bizongo, Udaan, Medikabazaar, Moglix, Ofbusiness and Inframarket are seeing 100-300% growth in order volumes and revenues since April 2020.
In 2021, B2B ecommerce players raised a record $2 billion (about ₹15,000 crore) across 60 rounds, as per data sourced from Tracxn.
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