Flipkart x Pocket FM🎧, Nora Fatehi invests in Curefoods🍰, Indian IT firms win🔥

Flipkart to partner with Pocket FM, Nora Fatehi invests in Curefoods, Indian IT firms win half of top 10 deals, Funding Deals & more.

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Jul 27, 2022

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Flipkart to partner with Pocket FM to enter the audiobooks category🎧

Ecommerce marketplace Flipkart will partner with Pocket FM, a personalised audio streaming service, to scale up the reach of audiobooks.

The partnership would enable Flipkart to enter the audiobooks category through Pocket FM and tap into the latter’s user base of over 400 million.

According to research from Pocket FM, India currently ranks third in the world in the number of audiobook listeners, estimated at 25 million. The opportunity for audiobooks, stimulated by audio storytelling in Indian languages, is expected to double in the next couple of years.

With the launch of its audiobook platform in March this year, Pocket FM has already sold over 120,000 audiobooks every month.

Bollywood Actress Nora Fatehi Invests In Ankit Nagori’s Curefoods🍰

Bollywood actress Nora Fatehi has invested an undisclosed sum in cloud kitchen operator Curefoods and become the brand ambassador of CakeZone, the firm’s desserts brand.

She follows the footsteps of actor Varun Dhawan, who also invested in Curefoods in April this year and became the face of the firm’s flagship brand EatFit.

CakeZone sells a range of cakes and pastries to customers across 14 cities through its more than 85 cloud kitchens.

Founded in 2020 by Ankit Nagori, Curefoods houses various brands including EatFit, Sharief Bhai, Aligarh House Biryani and CakeZone, among others. It operates more than 150 cloud kitchens in 15 cities in India.

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➡️ Check out our LinkedIn space to read more on the funding deals.

Indian IT firms win half of top 10 deals since 2020🧑🏻‍💻

Indian IT firms have been among the biggest beneficiaries of deal consolidations in the sector in the past two years. At least half of the top global deals were snagged by Indian IT players, according to data from HfS Research.

Infosys won a $3.2 billion deal from Daimler and a $1.5 billion deal from Vanguard.
TCS bagged a $1.5 billion deal from US retail and wholesale pharmacy major Walgreens Boots Alliance (WBA), and more recently a $2.3 billion deal from US consumer research firm Nielsen.
Wipro won a $700 million contract from German wholesaler Metro.

Mega deals are often margin dilutive initially, but Indian IT firms have cost optimisation and operational levers to make it margin accretive over the long tenure of the deal.