Tata Digital 🤝🏻 Mad Street Den, BetterPlace acquires OkayGo🔨, Bytedance to relaunch in India🔮

Tata Digital joins hands with Mad Street Den, BetterPlace acquires OkayGo, Bytedance in talks to relaunch in India, Funding Deals & more.

Jun 01, 2022

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Tata Digital joins hands with Mad Street Den to elevate personalisation experience on the super app😊

Tata Digital has partnered with Chennai-based Artificial Intelligence provider Mad Street Den (MSD) to use the latter’s Blox.ai platform for a personalised and connected shopping experience on its Tata Neu app.

MSD said Blox.ai had the ability to extract and enrich content from inventory, content, and customer behavior to deliver insights and personalize customer experiences across channels.

“Our AI solutions absorb multi-dimensional data, real-time, responding to customers and users dynamically and deliver value across the value chain,” said Ashwini Asokan, founder, and chief executive officer (CEO) of Mad Street Den.

BetterPlace acquires OkayGo, aims to reduce hiring costs by 20%🔨

BetterPlace, a technology platform for blue-collar workforce management has acquired OkayGo, an on-demand blue-collared gig workforce management platform for enterprises, for an undisclosed amount.

This acquisition aims to reduce the cost of hiring for enterprises by 15-20% by providing them with a pool of pre-skilled and pre-verified workers ready to be deployed for short-term tasks, a statement said.

Through a marketplace model, OkayGo and BetterPlace will collaboratively narrow the demand and supply gap for gig-workforce in India and solve the inefficiencies of idle time and attrition.

This is BetterPlace’s fourth acquisition. It acquired Oust Labs, Aasaanjobs and Waah Jobs in October last year.

Nutrifresh, an agritech start-up focused on growing fresh produce using hydroponics has raised $5 million in pre-series seed funding.
Digital asset management platform Liminal has raised $4.7 million in its seed round led by Elevation Capital.
No code data and operations management platform, Grid has raised $700K in a funding round led by Indian Angel Network (IAN).
StrideOne, a financial services platform for startups has secured Rs 250 crore via a mix of equity (led by Elevar Equity) and debt from banks.

➡️ Check out our LinkedIn space for more on the funding deals.

TikTok owner Bytedance in talks to relaunch in India🔮

Bytedance, parent company of TikTok, is looking to strike a new partnership in India and hire former and new employees as it seeks to re-enter one of the world's largest internet markets.

The Chinese internet giant, which shut down Indian operations in 2021 following the ban on TikTok, is in initial talks with realty major Hiranandani Group for a partnership, the sources said.

The Mumbai-based group, which runs data centre operations under Yotta Infrastructure Solutions, recently launched a technology-led consumer services arm – Tez Platforms -- and expects to invest up to Rs 3,500 crore in the new business over the next two to three years.

Talks between the two groups are at an exploratory stage, according to ET, adding that union government officials have been informally sounded out about the plans.

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